School to become WVU Reed College of Media on July 1
On July 1, the WVU P.I. Reed School of Journalism officially will become the WVU Reed College of Media. After the school’s faculty and visiting committee and WVU administration gave approval, the new name was presented to the WVU Board of Governors in February. Dean Maryanne Reed (no relation) says the change is being made to better represent the diversity of the school’s academic programs and its focus on preparing students for the changing media environment. In recent years, the school has implemented several significant changes to its academic programs, including a new Strategic Communications major; new courses in blogging, interactive journalism and content curation; new minors in strategic social media and interactive media design; and innovative projects with high-level media professionals. The renaming is a result of a two-year process designed to help the school redefine its mission, image and recruitment strategies during a time of unprecedented change. As part of that effort, more than 700 students, alumni and media professionals were interviewed or surveyed. Read the original press release on WVU Today.
An experiment in news
Earlier this month, the school hosted Zach Seward, senior editor of Quartz, and Sarah Slobin, senior graphics editor at The Wall Street Journal, for a brainstorming session in which faculty were asked to conceptualize a unique experiment in news production and distribution. The exercise is the school’s first step to launching a digital news start-up that will be housed in the new Media Innovation Center. Outfitted with a maker space, a hacker space and a device lab, the center will also feature a “digital storytelling hub.” The space is designed to support experimental journalism and serve as a “sandbox” for industry innovators-in-residence. Read about the session in Assistant Professor Dana Coester’s article on the PBS blog Mediashift.
Students receive top honors from state PRSA chapter
Assistant Professor Rita Colistra’s public relations students are celebrating their successes following an awards Gala in Charleston, West Virginia. The students brought home five Crystal Awards and four honorable mentions from the Public Relations Society of America (PRSA) West Virginia Chapter’s Crystal Awards Gala on June 18. All of the awards were given for service-learning projects completed as part of Colistra’s PR capstone courses in the Spring and Fall 2013 semesters. The Buy Local Shinnston campaign won Crystal Awards in five student categories including Community Relations Campaign, Logos, Research Brochure and Poster. Two other campaigns, one for the West Virginia Manufacturers Association and one for the Health Sciences and Technology Academy, won honorable mentions. Read more about the awards on WVU Today.
Alumna named top PR practitioner of the year
MVB Bank Chief Marketing Officer and SOJ alumna Aly Goodwin Gregg (BSJ, 1995) received the 2014 Practitioner of the Year award from the Public Relations Society of America West Virginia Chapter during the organization’s Crystal Awards Gala this month. Gregg, a native of Ripley, West Virginia, began working with MVB Bank in February 2013. Prior to that, she served as senior vice president of Charles Ryan Associates, LLC. She has more than 15 years of experience in communications and strategic marketing, including work on Capitol Hill. Read more about Gregg’s award on eNews.
INTEGRATE 2014 conference largest in event history
The WVU IMC program hosted its annual INTEGRATE conference in Morgantown at the end of May. This year, more than 200 attendees came to WVU for the two-day event the largest gathering in conference history. Attendees heard from and networked with industry experts from NASCAR, Microsoft, Silverpop and more. The program also hosted a networking reception and dinner featuring keynote speaker Elliott Nix, Google’s Head of Media Solutions Tech. Each year, INTEGRATE provides opportunities for attendees to explore the latest IMC techniques and strategies with faculty and industry professionals. The date for INTEGRATE 2015 will be May 29-30. Watch videos of this year’s speakers on the IMC Knowledge Base.
In This Issue:
- School to become WVU Reed College of Media on July 1
- An experiment in news
- Students receive top honors from state PRSA chapter
- Alumna named top PR practitioner of the year
- INTEGRATE 2014 conference largest in event history