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West Virginia University Reed College of Media
Alumni eUpdate | August 2016

Late summer/early fall is arguably the most wonderful time of the year. Students are back in Morgantown, Mountaineer football kicks off this weekend and a feeling of nostalgia washes over us as we reflect on our time here at WVU. So who’s ready for Homecoming? We are! This year, the College of Media is holding an Open House at the new Media Innovation Center. Alumni and friends are invited to join us on Friday, September 30, from 2 – 4 p.m. on the 4th floor of Evansdale Crossing. Come check out our high-tech labs, talk to students about their innovative new projects and have some refreshments. Don’t forget to RSVP online. We’ll see you there!

First cohort begins DMC master’s program

hololens photo This fall, the College of Media launched its Data Marketing Communications (DMC) master’s program and enrolled its first cohort of students. The first of its kind in the nation, the program will teach students to “read” and use data to drive marketing communications messaging. The program builds on the award-winning online model adopted by its sister program—Integrated Marketing Communications (IMC). Read more.

The alumni magazine is here!

magazine In case you missed it, the 2016 Alumni magazine is now available in print and online. The theme of this issue is media innovation—to highlight our brand new Media Innovation Center on the Evansdale Campus. Get a tour of the new Center, learn about emerging media technology such as Riffles, 360 and 3-D video, explore the Internet of Things and learn about what the College is doing to help tourism in the state through its Community Branding Initiative. The Alumni magazine can be accessed online at .

College co-sponsors first-annual media camp

camp The first-annual WVU Media Camp was held July 27-29 at the Media Innovation Center. The three-day camp was co-sponsored by the College of Media and WVU Extension Service. Twenty high school students from seven states came to Morgantown to learn about the fundamentals of journalism from Professors Gina Martino Francis and Bob Britten and Senior Lecturer David Smith. In addition, they learned about careers in media from Director of Student Careers and Opportunities Eric Minor. Students also learned about professionalism, social media and apps in relation to journalism, 360 photo and video, and how to build their own WordPress site. Campers got first-hand experience shooting and editing video, conducted interviews and wrote their own feature stories. View photos of media camp.

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