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West Virginia University Reed College of Media
Alumni eUpdate | June 2016

As many of you have seen on social media and in the news, flood waters have devastated much of Southern West Virginia. We are calling on you to help your fellow Mountaineers in crisis by assisting in any way you can. The WVU community came together this week to collect items for flood victims. Alumna Tara Curtis (BSJ, 1995) was one of those volunteers.

“It doesn’t matter if you are a West Virginian by birth or one by choice, this state means something to you, and our fellow Mountaineers need us,” said Curtis.

For those who want to make a monetary donation, the Dollars for Disaster West Virginia Flood Relief project is working with American Red Cross – West Virginia and West Virginia Voluntary Organizations Active in Disaster to accept contributions. How to give.

IMC program hosts 6th annual INTEGRATE conference

Integrate_2016-332 During the first weekend of June, the College’s Integrated Marketing Communications (IMC) program hosted its 6th annual INTEGRATE conference in Morgantown. Participants learned about marketing communication best practices and cutting-edge content from industry experts from KIND Healthy Snacks, General Motors, McDonald’s, HGTV, DIY Network and more. Nzinga Shaw, chief diversity & inclusion officer for the Atlanta Hawks Basketball Club served as the keynote speaker. She imparted to conference-goers the necessity of creating a brand platform focused on diversity and inclusion as a core business function. Watch all the sessions from INTEGRATE 2016 on the IMC website.

College co-hosts series of workshops aimed at changing WV narrative

New_Story-88 “New Story: Changing the Narrative in West Virginia” brought 200 of the state’s most influential, innovative and forward thinking media and communications professionals to the Media Innovation Center this month. “New Story” was a series of workshops exploring the role, influence and obligations of media professionals during this critical time of transition in the region. The event included networking and collaboration opportunities—connecting content producers and editors with their peers and potential partners across distance and platforms. Read more.

President E. Gordon Gee visits Grafton to discuss Community Branding Initiative

Gee in Grafton WVU President E. Gordon Gee visited Grafton, West Virginia, this month to talk about the results of the College’s strategic communications capstone project Brand Grafton. More than 20 capstone students have been working to develop a new brand image for Grafton as part of the Benedum-funded Community Branding Initiative. The rebrand focused on three aspects of Grafton: outdoor adventures, history and the arts. Students recently completed the first phase of Initiative, creating a new website, logo, slogan, interactive map and organizing and establishing President Gee’s visit. Read more.

West Virginia University Reed College of Media wins ten Crystal Awards at PRSA Gala

Crystal_award College of Media students, faculty and staff were recognized at the West Virginia Public Relations Society of America’s Crystal Awards Gala held in Charleston on June 15. The College won ten Crystal Awards and six honorable mentions. As part of their coursework, students in Associate Professor Rita Colistra and Assistant Professor Geah Pressgrove’s strategic communications capstone classes gave back to the community through service-learning projects. Their work earned four Crystal Awards and two honorable mentions. Read more about the Crystal Award winners.

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