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West Virginia University Reed College of Media
Alumni eUpdate | November 2016

As many Americans discovered on November 8, data crunching is only as good at the data you use. Prior to Donald Trump’s upset victory, nearly all polls showed him trailing to Hillary Clinton. The aftermath left many pollsters scratching their heads and Clinton supporters asking why. Wall Street Journal Reporter Paul Overberg visited the College of Media to discuss the predictive side of data journalism and his insights about how data helped shape election coverage by the national media. Read more.

Newseum featuring College of Media VR project

wvfloodjen Each month, the Newseum in Washington, D.C., features the “Best in Virtual Reality” videos. This month, the WVU Reed College of Media and the Charleston Gazette-Mail made the top 10. Their 360 video, “West Virginia Flood Recovery,” is featured on Newseum’s Top 10 VR Videos of the Month for November. College of Media Senior Lecturer David Smith and journalism senior Jennifer Gardner of Charleston, West Virginia, shot and produced the video, which was highlighted on Read more.

College of Media collaborates with the West Virginia Department of Education

deptofed College of Media students had an opportunity to build a statewide strategic communications campaign for the West Virginia Department of Education. This month, ten students in Dr. Geah Pressgrove’s capstone course presented research findings and recommended an integrated marketing campaign to the Department and the state Board of Education to assist in the release of statewide A-F school grades. Using traditional media, digital media and community relations, the campaign aims to get parents and community members involved in their schools. Read more.

IMC program hosts INTEGRATE Chicago

Screen Shot 2016-11-29 at 2.47.42 PM For the first time, WVU’s Integrated Marketing Communications (IMC) program took its INTEGRATE conference to the Midwest to provide professionals with the latest integrated marketing communications techniques and strategies. INTEGRATE Chicago took place on Nov. 2, with over 50 professionals from across the country attending. Next, INTEGRATE is headed back to the Mountain State for INTEGRATE West Virginia on June 2-3, in Huntington, W.Va. Read more.

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